Critical Moments: 

The New Mindset of 

Reputation Management 


Available Now on Amazon
A company owns its brand; the public owns its reputation. The words of communities, customers, and critics can help or harm your business’s standing with the public. While not all crises can be avoided, your company’s reputation can be managed with an empowering, strategic framework designed to proactively maintain your image before disaster occurs.   


In Critical Moments, corporate communications expert Bill Coletti reveals how you can build reputational excellence through meeting the needs and expectations of the public. He takes you step-by-step through his Four A’s—Awareness, Assessment, Authority, and Action—that will help you develop your company’s situational understanding, research agenda, operational risks, and action plan to recover and grow your reputation.    


Missed customer expectations can seriously damage a company. Bill Coletti provides a logical management framework for the least manageable aspects of today’s corporations.

Critical Moments Digital Resources

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See What Leaders Are Saying About Critical Moments

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I’ve had the opportunity to work side-by- side with Bill during high stakes crisis of all stripes. I can say unequivocally, if you’re in a fox hole you will want Bill by your side.

Dan Bartlett Executive Vice President, Corporate Affairs Walmart August 16, 2017

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